The Influence Of Culture On International Business

The influence of culture on international business

Introduction

As cultures cross borders and the global market expands, the international business must have an inexorable adaptability and constant evolution as changes occur in the market, in addition to taking into account the different cultures that currently exist.

Starting from the fact that international businesses are intrinsically related to global market behavior, negotiation modes must adapt to cultures where commercial activities are desired in an environment that is not familiar to it, it is valid to highlight that culture isIt composes of various factors that influence people’s behavior and also in negotiation rituals, for example, culture in Japan differs from Western culture, therefore, the negotiation process will be completely different, since one prefers relationshipslong -term commercials and knowledge about the partner and the other wants commercial relations to be direct and rapid respectively.

Point of view 

Culture not only implies the general and behavior aspects of a region, but also represents difficulties when specifying agreements in a negotiation, due to the differences of thought and customs (which is due to a greater extent to its culture).

Addressing the relevant issues that concern it, can be considered a challenge when adapting to changes and media, from a point of view in terms of the initial approach of the negotiation process to the Destination Region.

In addition to this, it is well known that negotiation requires efforts regarding the understanding of beliefs, values or culture to achieve a better market positioning and above all do not fail to satisfy the needs of the clients of the chosen region.

Culture in international business

From the beginning of time, human beings have come to trade as a means to perform exchanges that benefit us and cover our needs, this is how exchange systems originate as barture and commercial exchange (among others) thatAccompanied by innovation in transportation and technologies, they began globalization, which allows an international exchange between countries that through agreements and trade treaties allow constant communication and interdependence between societies and their markets. And finally the e-commerce that, understood as an electronic commerce, facilitates access to different products from anywhere in the world through a communication network. (Astrid Vallejo, 2019, P. eleven).

Based on the above, international relations have become a fundamental part for negotiations, that is when culture, understood as the system of values ​​and elements that identify a specific social group, influences the strategy to cover more markets in the exterior since the needs of each market also depend on their culture, belief and custom, among other factors that allow assertive negotiation decisions that favor positioning in other markets or even avoid errors that limit the growth of a brand, that is why that the big brands take into account the characteristics of the cultures of the regions to which their brand reaches, for example, when exporting a product it is important to know if this is competitive due to the needs of the international market and when presenting advertising that generates greater acceptance by consumers although there are differences among these.

1. “The strategic decisions of organizations must be focused on cultural issues that directly influence negotiations such as consumers, buyers and customers and their consumption decisions. 
2. The strategic positioning of the organization. 
3. The marketing mixture that will be implemented in each country to attend. 
4. Intercultural negotiations to establish agreements with local agents. 
5. The organizational forms that constrain the strategic decision of opening of international branches and subsidiaries. 
6. The acculturation process of the international business professional.”(Páramo Morales, 2010, P. 4)

According to the above, the international business professional must commit to cross -cultural research from its cognitive condition, taking into account the historical and cultural context of the foreign market.

“The phenomenon of globalization has framed a change in international businesses, achieving not only having more purchase and sale options in the world, but putting challenges to all countries to improve their economic, social, political and cultural environment, in a waythat have significant growth;However, not only the context is sufficient, it must be prepared, and for this we must know what each transaction is, each option that is available, also to understand how this cultural exchange challenges countries to improve, expand and diversify the markets.”(Astrid Vallejo, 2019, P. eleven).

Conclusions

Carrying out a negotiation currently implies the consideration of various variables that influence both positively and negatively in the result generated by this process;Therefore, it is essential that culture is an important issue at the time of negotiahave more likely.

Under these considerations, knowledge about the culture of a region perfectly complements international businesses, since it facilitates the growth and progress that it will have in terms of economy, since it is present in the global market. The culture also provides the opportunity of greater knowledge and certainty about the generation of strategies to venture into a new market, since it increases the competitiveness capabilities in the sector and allows a brand to consolidate in a foreign market by creating a proximity to theconsumer. In addition, knowing the culture of the market to which you want to reach the prevention of market risk and the diversification of the brand for its growth.

References

• Cole, m. (1999). Cultural psychology: a discipline of the past and the future. Morata editions. Taken from: https: // books.Google.It is/Books?hl = es & lr = & id = zv0a6blsemsc & oi = FND & pg = pa11 & dq = the+research%c3%b3n+transcultural+from+its+condition%c3%b3n+cognitive,+having+present+the+context+hist%c3%b3rico+and+Cultural+of the+Mercado+Foreign & Ots = 08CJXKQ4ND & SIG = eelvjoffaeh1gtjimpouud7uvqsa#v = onepage & q & f = fals
• Vázquez, Héctor (2005). Avá. Anthropology Magazine, no. 7. Transcultural research. Taken from: https: // www.Redalyc.org/pdf/1690/169021460002.PDF
• Trujillo, m. V. F. (2016). Globalization as a political, economic and social phenomenon. Orbis Magazine, (34), 26-41. Taken from: http: // ojs.Magazineorbis.org.VE/INDEX.PHP/ORBIS/ARTICLE/VIEW/36