The Influence Of Public Relations In Society

The influence of public relations in society

To start this writing, it is important that people have a clear and concise concept about the meaning of public relations: Edward L. Bernays tells us that "they are a manifestation of theory and practice that deals with people’s links with the society on which their conservation and development depends" (Bernays). This small concept implies that both society and public relations have an essential role in social interactions, keeping mutual dependency for its development. On the other hand, the situation of Ecuador as it refers to talking about public relations "are all all", since public officials are mostly without experience as singers, actors, models or even characters of reality programsshows, etc. These characters are in charge of the different departments without even knowing about the topic to which their work will be governed, they do not know their objectives and their duties to be fulfilled before society, since in several cases the only objective to be fulfilled is to ensure itswell -being, high salary and establish relationships of great relevance in the political environment. All this causes a slowdown in the development of the country thus seeing an intimate link with the corruption that exists in the political environment.

J. Daniel and Mario Barquero tell us that: "Public relations help our complex and pluralistic society to make more effective decisions for their contribution to mutual understanding between audiences and institutions" (José Daniel, Mario Barquero Cabrero).

This implies that public relations allow adequate decisions that contribute to the relationship between the people and the institutions in which they perform, because they facilitate the understanding of society as a unit. Public relations are immersed in the portrait of an institution both public and private, its primary purpose is to benefit the image before their expectants. In this way, an image of confidence will be achieved within the clients that will boost both the internal development and the commercial development of a company using different means of dissemination such as advertising, among others.

Likewise, other estimates are found that oppose the idea that public relations not only persuade persuading, but also "intercommunicate", in order to neutralize interest within the public and its environment. When intercommune public relations are linking with people and their environment, for which you must provide the necessary information to satisfy a society. Who maintain the hope that public servants fully perform their functions during their estimated time with the vision of ensuring common interest.

The social influence of a person has always been much more important in Ecuador when talking about occupying a position, several times the professional profiles of each of them are ignored. A clear example of this is the high unemployment rate of people who have sacrificed for obtaining their titles in different areas, while on the other hand there are people with great influence in the environment that only with moving a finger obtains the bestLabor places through the help of the so -called "levers". We cannot forget that like the influences movement, the strict physical parameters to belong to the environment are also found as the main point, such as: beauty, skin color, ethnicity, religious beliefs, among other requirements that demand certain companies from theirApplicants. The link with the constitution of our country itself is established that is based on the respect of the principles and rights in terms of culturality and plurinationality in it, the maintenance of the traditions and customs of the various existing peoples is mentioned. It is for that the academic profile of the applicants but not their physical appearance must be taken into account, this because more professionalism is needed in the public area than a beautiful face. As there are other myths about the professional profile, this is not a seller, it must be a professional who knows the various situations to which they must respond by having their acquired knowledge during their university preparation process. In order for the time to face a certain situation, demonstrate all its intellectual capacity orienting it to the correct decision making, it will also be in mind that it is representing by a second person and therefore must weigh in a non -individual good .For what a professional person will cover with the established parameters to occupy the workplace of labor work.

For this it is important to quote the next phrase belonging to LVY reads “doing well and doing it” (Luna), it implies that each action must be done correctly and being well done will know how to come to light and look for itself, it should also be clarified that in doing so in the political environment, it must be carried out in an appropriate manner presenting the proper accountability during the time of operation of a person within the workplace, to create that virtue of honesty within the institutions showing withoutfear of the different actions that have been carried out in common and not personal good. This phrase has revolutionized for several years being starting points for different thinkers to public relations within a company. 

It is essential to publicize the public the information of organizations, institutions and permanent personnel to make the public know the information of the companies, organizations and characters with which they work. This message production process today has the advantage of the use of new ICTs such as technologies that are capable of spreading various messages to unsuspected levels, that is, today the diffusions of these are not limited to a small zonal level, although its diffusion is dependent on the first public that receives it because they will be responsible for globalizing it, however, the previous levels are affected by the verbalization of ideas, with a combination of formats and channels in whichThey can originate and transmit the messages. Returning to the argument that this will be dependent on the person who is in charge of disseminating this medium so that the desired boundary message that the company requires to obtain more success in the commercial market, in addition to entering new markets, opportunitiesthat will be presented to a company will depend on decision making within their organization and the relationships they have with their environment.

This is part of a continuous information circle, however, this information must be a reflection of high relevance activities for society, this means that this must be related to the life of the different important public characters and their positionAt the time of making an opinion, if the transmitted messages are not important, they are vain and empty.

Next, we will synthesize a bit of what is the objective of a “public relations”, its objective is to create a select public relations program first at its most internal level to later externalize it. Then the Relationator First Plan your project to be reviewed by certain parameters and then expose it and refute your idea with high acceptance visions.

Public relations are linked to society since we are in immersed in communication as the school for which certain norms that promote good school living are sought. Those responsible for establishing these norms are the authorities who apart from seeing their well -being must take into account second people also promote good living among people, avoiding internal conflicts that can harm the stability of an organization or its own image.

In summary, it can be said that public relations are relevant within a company or institutions, which is why this will establish clear objectives and especially the search for a pleasant environment that is full of good communicators who promote pleasant space for the community. Public relations and society are linked since it has one of the other because when we refer to society "Receiver" Relationship is "Receiver". In this way, the level of growth within an organization will be increased since communication and an environment that intervenes between the best and development of the same by promoting the internal and external growth of a company.

Bibliography

1. Bernays, e. L. (s.F.). Public relations. Obtained from https: // elpais.com/Diario/1995/03/13/Agenda/795049201_850215.HTML
2. José Daniel, Mario Barquero Cabrero. (s.F.). THE BOOK THE GOLD OF PUBLIC RELATIONS. Editorial: Management 2000, Barcelona, 2002.
3. Luna, m. AND. (s.F.). Public relations . Obtained from [Email Protected]