3D Robotics

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3D-Robotics
The Drone Industry has seen changes over the past decade whereby the application of the devices is no longer limited to the Military purposes. In the contemporary world, the drone has revolutionized several sectors of the economy and has been used for both personal and commercial tasks. 3D Robotics (3DR) under the leadership of its visionary CEO, Chris Anderson has taken the Drone industry by force. The firm is one of the pioneer companies in the market. #DR has dominated the market for the past ten years, but a formidable competitor is threatening the position of the firm in the global markets (Stuart, and Anderson 32). DJI, a Chinese company, has introduced the Phantom 2 personal drone that has gained popularity among the consumers both in China and the rest of the world. This means that #DR has to embark on new strategic planning to reinforce its position as the global leader in the production and manufacture of Unmanned Aerial Vehicles.
Firstly, 3DR will have to take advantage of the leniency by the FAA that has approved the application of drones commercially in America. This will boost the demand for the IRIS locally and complement the sales from the burgeoning demand from overseas. In the past, 3DR devices were mainly tailored for personal use by hobbyists unlike was the case with DJI that diversified and this catapulted its growth. Anderson and his team should utilize the craze brought by the Smartphone and internet to design drones that match up to the emerging technologies and tastes and preferences of consumers (Stuart, and Anderson 79).

Additionally, the demand for drones has been on the increase lately opening up potential markets in China and the United States. The decision to shift the operation to China will reduce the cost of production and ensure that #DR is in touch with innovations in the industry. 3DR’s brand name has been in existence for decades because it is a pioneer in the UAV business. This coupled DIY Online community platform will give the firm a competitive edge against the rival, DJI. When it comes to the disadvantages of 3DR in relation to DJI, the Phantom 2 has a much more superior camera than the IRIS. Additionally, DJI has been in China for awhile meaning it has access to better inputs than 3DR.
Work Cited
Stuart, Toby, and Chris Anderson. “3D Robotics: Disrupting the Drone Market.” California Management Review 57.2 (2015): 91-112.