Apple’S Story And Its World Context

Apple’s story and its world context

In the world context the market has changed, it is no longer a predictable and stable environment, it is now a place that is constantly changing. Eric Ries teaches us the methodology of the Lean Startup method and tells us in detail what makes it possible for a startup to succeed and how on certain occasions they fail, it tells us cases about different companies since its inception, their failures, their innovation, their strategies to stayAnd to be the companies that are now.

The term Lean Startup comes from the Lean or Lean Manufacturing method, since manufacturing lean is a system that aims to increase quality and reduce production time and costs in order to generate value to customers. This method is designed to teach to direct a startup, the methodology is based on making complex plans and making constant adjustments, within the feedback circuit creation-medir-learning, since through this circuit it is intended to collect the greatest amount of informationpossible, from the appreciation of its customers about an initial product, in order to avoid expensive development processes in the future.

Finally, this book shows us that we constantly study the real state of the product, discovering whether it requires changes or modifications and if the time has come to launch it to the market. In this report we will talk about the Lean Startup method based on a large positioning company such as Apple. Apple is an American multinational company, founded in 1970 and since then it has not stopped innovating in its products, starting from the Apple I that was its first product to the iPhone 11 Max Pro that has recently been launched.

Throughout the Apple years it has been linked to many problems and was on the edge of the decline, but the perseverance and innovation that Steve Jobs had led her to be a successful company worldwide. Justification

Understanding that a startup is an organization capable of creating something new, under conditions of extreme uncertainty, "Lean Startup" provides a series of effective processes, a person who decides to start their business idea in a garage or a group of professionals in aconventional meeting.

This method is based on ‘validated learning’ and scientific experimentation at high speed, as well as a series of not so intuitive practices, which shorten the product development cycles, measure real progress without resorting to vain metrics and allowsLearn what customers really want. Make tools known for a company to change with agility, altering the detail plans in detail.

Instead of wasting time creating sophisticated business plans, the Lean Startup method proposes a new vision to adapt and adjust the relevant, before it is too late. a scientific approach to create and manage successful startup at a time when companies need to innovate more than ever.

Taking into account each of the phases seen and studied from the Lean Startup method, it was decided to identify them in the “Apple” company, to rigorously analyze, each of the processes studied in this text and thus, as business administrators to finally implement them,In business ideas that arise from a need that is identified in the market. 

General objective

• Understand the Book Methodology "Lean Startup" and translate it into an existing company in the market.

Specific objectives

• Describe each part of the book by adapting it to the company "Apple".
• Collect all Apple’s necessary information that allows us to complete this project.
• Inquire in depth about experiences, moments of difficulty and overcoming that the Apple company had to pass to achieve the success it currently has.  

History:

1. Years 1971 – 1976: Steve Wozniak and Steve Jobs met thanks to a mutual friend, Bill Fernandez, presented them in 1971 in that year Wozniak was 21 years old and Steve Jobs 15 years old.
2. Steve Jobs and Steve Wozniak, found the Apple company in the Jobs house garage in 1976. That same year they launch the first Apple called Apple I which was very successful.
3. 1977 – 1984: Apple launches Apple II in 1977, this ordered was the first to have a plastic housing and included the possibility of making color graphics.
4. In 1983, the company’s first personal computer with a graphic interface and a mouse was launched. This computer has the name of Steve Jobs’s first daughter.
5. In 1984 the first MAC was born this is the first compact series that includes processor and disc in the same screen box.
6. Years 1985 – 2001: In 1985 Steve Jobs is fired from the company and was replaced by John Sculley.

Without the mind and vision of Steve Jobs the company began to suffer large losses and entered into crisis, so in 1997 after 12 years of being fired, Jobs is incorporated into the company and recognized as one of the most valuable assets of this.

In 1998 the IMAC is introduced to the technological market becoming a short time on the best -selling computer in the United States.

Apple revolutionizes the market in 2001 with the iPod, a small portable player that had the ability to store all the music that the user wanted. That same year Apple opens its new iTunes digital store.

Years 2006 – 2011: In 2006 Apple launched the new MacBook Pro

The most important year for Apple was 2007 since the first iPhone is launched this product transformed communication.

2011 arrived, very sad year for the entire organization and customers of Apple since the founder of Apple Steve Jobs dies after a long fight against pancreas cancer. That same year Tim Cook occupies its place within the company.

Years 2014 – 2017: Apple continues to work on innovation so in 2014 it launches the iPhone 6 and 6s

That same year Apple creates Apple Pay a digital payment platform that allows users.

Tim Cook launches the new iPhone 7 in 2016 along with new updates for the Apple Watch and its new star product Loe Airpods wireless hearing aids that are compatible with all its devices.

Starting the year 2017 Apple revolutionizes its range of products by launching the iPhone X, a phone that comes out referring to the tenth anniversary of the first iPhone.

Years 2018 – 2020: Apple in 2018 launches the new iPhone XS, iPhone XS Max, the biggest to date and the iPhone XR

2019 arrives with the iPhone 11 which arrives inheriting the spirit of the XR, the iPhone 11 Pro and iPhone 11 pro max are the first generation ‘pro’ of an iPhone

It is known that Apple not only lives on the iPhone so by 2020 you have prepared a series of products starting with the iPhone 12 that promises a lot, additional to this is expected to launch the MacBook Air, a new iPad Pro with double camera, a new MacBookPRO, iPhone 12 with 5G and Lidar sensor, Airpods X, Airpods Studio, Aircrac for Forgotten, the iPhone Se, a new Apple TV and changes to IMAC and other Mac.