Assigment 3

My Starbucks Idea
Student’s Name
Institutional Affiliation
My Starbucks Idea
My Starbucks Idea is a CRM system that Starbucks is using to increase its online presence. From case11-2, it is clear how the company has used the “My Starbucks Idea” to increase its online presence to the community and customers. Furthermore, the company is using the system in making its physical stores integrated with social media platforms such as Twitter, Google+, Facebook, and on the website of the system. Generally, the My Starbucks Idea aims to make the company focus more on the needs of the customers and how to address them than on itsown interests.
The Starbucks CRM system has made significant achievement to the company. For example, the system has enabled the company to get steady streaming of feedback from the customers and the idea that it can use to improve customer service. According to case study 11-2, the system has also enabled the company to strengthen its relationship with the customers, and this is how it has helped the bottom line.
The Starbucks CRM system uses Salesforce as the main software that runs the project. The software is integrated with interactive forums that make it easy for the company to increase the way in which it interacts with the community and also allow the customers to give their feedback easily. The Salesforce software has also enabled the company to integrate its physical stores with that on the online platform.
Typically, My Starbucks Idea can be said to be a crowdsourcing project.

For example, ADDIN CSL_CITATION {“citationItems”:[{“id”:”ITEM-1″,”itemData”:{“DOI”:”10.3166/jds.20.309-324″,”ISSN”:”1246-0125″,”author”:[{“dropping-particle”:””,”family”:”Rosen”,”given”:”Peter A.”,”non-dropping-particle”:””,”parse-names”:false,”suffix”:””}],”container-title”:”Journal of Decision Systems”,”id”:”ITEM-1″,”issue”:”3″,”issued”:{“date-parts”:[[“2011″,”1″,”18″]]},”page”:”309-324″,”title”:”Crowdsourcing Lessons for Organizations”,”type”:”article-journal”,”volume”:”20″},”uris”:[“http://www.mendeley.com/documents/?uuid=903100cc-5da0-4df2-adc4-21577a037ddf”]}],”mendeley”:{“formattedCitation”:”(Rosen, 2011)”,”manualFormatting”:”Rosen (2011)”,”plainTextFormattedCitation”:”(Rosen, 2011)”,”previouslyFormattedCitation”:”(Rosen, 2011)”},”properties”:{“noteIndex”:0},”schema”:”https://github.com/citation-style-language/schema/raw/master/csl-citation.json”}Rosen (2011) stated that companies are now using websites for crowdsourcing and also to generate the idea that can be used in making decisions. Similarly, Starbucks is using the web-based system to generate an idea from the customers so that they can improve their decision-making process. Indeed, it is indicated in the cases study 11-2 that the company had generated over 227,000 ideas directly from customers by 2016. Therefore, it can be concluded that My Starbucks Idea is a project for typical crowdsourcing.

Reference
ADDIN Mendeley Bibliography CSL_BIBLIOGRAPHY Rosen, P. A. (2011). Crowdsourcing Lessons for Organizations. Journal of Decision Systems, 20(3), 309–324.