Mission & Vision Statement

Coca-Cola Company
Name:
Institutional affiliation
Coca-Cola Company
The company produces soft drinks, which are distributed and consumed all over the globe. As per the recent statistics, it is the leading company in the soft drink industry. The company’s brand name is formed from its famous drink made using a formula which was discovered in1886 by John Smith. Since its incorporation in 1892, the company has performed well in the market.
The company’s mission aims to give a “refreshing world in the mind body and spirit”. This statement shows the company’s desire to provide the greatest satisfaction to all their customers globally. It further continues to provide that, it aims at “inspiring moments of optimism and happiness to their customers through their branding and action”; this part of the statement communicates the dedication of the company towards the brand they offer to their customers. The final part of the statement strives to make a difference through creating value. The part shows that the company is aiming at becoming the best in the market through establishing a long-term relationship with their customers (Zimmerman and Blythe, 2013).
Coca Cola’s vision is structured in such a way that it covers the people, the portfolio, the partners, the profits, the productivity and the planet. Its vision communicates its guidelines towards achieving both their short and long-term goals (Zimmerman and Blythe, 2013). Therefore, it dictates the activities that the company has to perform to achieve sustainable growth and provide quality products.

When establishing any organizational goals, the company requires taking into account what their mission and vision statements provide. This is because they provide the organization with the future targets that require being achieved (Zimmerman and Blythe, 2013). Hence, any goals which are being established should be aligned with the vision and the mission statement. The Coca-Cola Company uses the statements as a place of reference when deciding on goals to be achieved.
Coming up with metrics requires that the company establish the changes to be induced and how they are to be followed. Further, the company should ensure that they remain at the standards that are profitable to both the organization and the consumers of their products. The process, therefore, affects how the business operates daily since before any decision is made, the mission and vision statements have to be consulted (Zimmerman and Blythe, 2013).
References
Zimmerman, A. & Blythe, J. (2013). Business to business marketing management: a global perspective. New York: Routledge.