Motivation And Participation Of The Human Being In Society

Motivation and participation of the human being in society

The reason is an internal state that brings together body energy and administer it selectively towards goals generally located in the external environment. The reason consists of two elements:

• A mechanism that creates body energy, which activates tension or general rest, but without direction to that energy. (Example: The movement of the neonates).
• An impulse that provides the use of this energy for an end that is in the environment of the entity. (Example: hunger addresses us to certain food)

Reasons

Its function is to activate and direct consumer behavior:

• Basic intentions: among them are very collective goals such as security, affiliation, achievement or other states desired to achieve, these purposes serve to guide behavior in general through an extensive range of decisions and activities and activities.
• The target objects: it is essential for merchants that the public sympathizes with their articles as target elements or as their specific goals, without realizing what simply means means to satisfy their motives. (Example: In the acquisition of a car, the reason may be comfort, but the automatic speed and adjustment of the armchair will be more significant than those of design and economy)
• Orientation of other influences: the reasons harm the individuals of perception, learning, personality, attitudes and the way of treating information;This gives leading influences in behavior.

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Reasons classification

• Simplified methods: Reasons are grouped from a particular property of interest.
• PHYSIOLOGICAL MOTIVES AGAINST PSYCHOGEN: separates the reasons according to their origins or physiological hidden origin (seeks directly to fill a physiological need of the individual: hunger, thirst and avoidance of pain) and psychogenic (focus on the satisfaction of psychological desires: achievement, affiliation or status).
• Conscious reasons against unconscious: they are distinguished at the level at which they ascend to the user or client’s awareness. The conscious reasons are those of which he has full awareness or understanding, it is said that the unconscious reason occurs when the user does not realize that he is being dominated by him.
• Positive reasons against negatives: the positive attract customers to desired or desired goals, while the negatives distance them (example: obtaining life insurance to protect loved ones.)

General classification of the main factors that influence the reasons:

• Active
• Passives
• Internal
• External
• Internal
• External
• Cognitive
• Preservation
• Consciousness
• Attribution
• Classification
• Objectification
• Increase
• Autonomy
• Exploration
• Coupling
• Utilitarian
• Affective
• Preservation
• Reduction Tensions
• Expressive
• Defense of Self
• Reinforcement
• Increase
• Assertiveness
• Membership
• ID
• Modeling

Reasons activation

This concept of activation refers to what effectively triggers the behavior of the buyer, despite the fact that activation generates body energy, this scarce or no behavior orientation to behavior or behavior.

Trigger

• Physiological conditions: they work to meet biological needs;When the individual is denied of one of those essential elements for longevity, an annoying state of tension is caused or generated and if this is very strong, it originates the precise energy to deal with the need.
• Cognitive activity: The human being develops an abundant cognitive activity (thought and reasoning), this thought is based on fantasies, which can also act as a cause of motives.
• Situational conditions: a particular position in which the consumer is also can cause activation;This occurs when the activation captivates attention to a physiological condition (e.g. to see an advertising of soft drinks focuses on our interest in a physiological condition; to the need for liquids and starts the activity.
• Stimulus properties: stimuli that enjoy a high degree certain comparison properties (novelty, surprise, ambiguity, etc.) They have the ability to capture attention to themselves, awakening the curiosity of the subject or his desire for exploration. (Example: Promotions and packaging create stimuli with the willingness to boost motivation).

Optimal stimulation and activation

While some users avoid tensions, seeking to minimize the stimulation of the environment that can cause those tensions;Others do not interpose to reduce them, manifesting an inclination for fascinating articles of variety or originality, or examining stimuli apparently not compatible with our perspectives. (Example: The game known as dungeons and dragons.)

Activation effects

• The magnitude of activation serves to regulate the effort that buyers allocate to a motivating situation. This acquires many modalities.
• When the care mechanisms are sensitized to host information from the environment.
• In the highest degrees of activation, more attention is triggered to the stimuli that may have previously unnoticed.
• Another effect is based on extending information accessible when inciting a research process.
• Intervenes in cognitive activity (thought and evaluation), applied to decision making on other goods and services.

Utilitarian and hedonistic expressions of the reasons

The hedonistic approach is the one that establishes that the public seeks a product, due to early sensory stimulation (beauty, fun or other experiential aspects of consumption). This creates a sense of emotional excitation that is satisfactory by itself.

Structuring of the motives

The reasons do not act arbitrarily;They are integrated into a unit model, which proposes a priorities scheme or a structuring mechanism.

This explains the structuring of motivational influences, that the reason for greater influence appropriates the dominant position in the hierarchy, the second position belongs to that whose influence is less than that of the first reason. However, the utility depends on what also helps to explain which factors incur in the organization of the reasons.

Maslow hierarchy

• Physiological: Reasons that seek the basic needs of the organism such as water, food and oxygen.
• Security: Security, protection and stability in life.
• Belonging and love: reasons oriented to the effect and affiliation.
• Estimate: reasons oriented to achievement, prestige, status and self-security.
• self-realization: Reasons related to personal fulfillment and achieve functional or potential fullness.

Hierarchy dynamics

We can take into account that the reasons perform a fairly constant influence on the goals, but dynamic or active factors of opportunities, restrictions and changing conditions of the user’s environment can cause changes in goals or objectives and flexible behavioral models.

Combination of reasons

• Bonds of the motives: It is possible that the reasons are associated in various degrees of totality or generality (example: when acquiring a lock for a bicycle, security can be made up of more collective reasons such as the protection and release of concern of a possibleStole).
• Reasons: An article can satisfy several reasons approximately in the same degree of established influence (Example: When acquiring a car the desire for transfer can be joined with the desire for achievement, social recognition, security and economy).
• Conflict of motifs: Forces of attraction and repulsion of the goals in the environment of the entity are involved, so that the degree to which a product or service satisfies a reason determines its force of attraction (positive) and the degree in opposes satisfaction will establishIts repulsion force (negative).
• Conflict Approach-Yielding: The conflict occurs between two desired options. Such decisions can produce a period of temporary uncertainty between the options, it is said that the conflict is hesitant and that the attraction towards the positive goal increases according to it, and it is reduced when we are moving away.
• Avitation-Evitation Conflict: It is manifested when buyers must choose between two options and both are distinguished as negative. Such situations are constant, because the user will have to hesitate between two indecorous alternatives. This is because, when approaching a negative option, a stronger rejection will be felt against the same.
• Conflict Approach-Evitation: Users or consumers are in a dilemma between two options;a positive and a negative in a decision about a single product. This tends to be stable, since the forces of attraction and repulsion grow as we approach the object of the goal, only that the latter are developed in a more prominent way.