Oroganizational Culture As Business Behavior

Oroganizational Culture As Business Behavior

Introduction.

The behavior of a consumer is in a constant change, so there are many studies that have been carried out to understand the same. Behavior is influenced by culture, lifestyle, motivation, personality, age and perception. One of the factors that influence the marketing program are cultural factors. When offering a product, companies must be aware of social classes, sub -cultures and religions. 

In social companies they must understand that social status is directed their product. If you want to get to most people, they must have a non -money price. Finally, the varied personnel according to age, lifestyle and generation. One of the companies that has studied this behavior is the Starbucks coffee shop, resulting in success and growth of global level. 

The key to its achievements is evolving in a new culture and way of drinking coffee where its greatest inspiration is to provide its customers with a place to go after an office day, in a relaxed and as comfortable atmosphere as the home. Customer service is its priority and maintain an elite and exotic environment are some of its strategies.

Developing.

We will start knowing a little of this company. Starbucks is an American company known for selling coffee. It started in 1971 with a single store located in Seattle and has grown so much that it currently has more than 20,000 stores around the world. This work aims to study the relationship between the success of a company and the behavior of its consumers.

Consumer behavior is a set of activities carried out by a person or an organization since it has a need until the time it makes the purchase and subsequently uses the product. 

The personal factor will always influence the consumer because by nature people drink coffee and the Starbucks company is distinguished by having a place where one can sit and enjoy a good cup, in a relaxed environment and where you can speak quietly withFriendships or co -workers. Another determining factor for the company is the cultural. Starbucks, trying to introduce their stores in some countries of the world, has been affected in the social part.

 Knowing the particular characteristics of a region is essential for its establishment. When the company began its global steps in the eastern market, it had great reception in China, since its strategies focused on placing establishments in central places. Satisfying the personality and culture of the Orientals, became one of their greatest successes. 

Due to the achievement of the goals, the store decides to expand its market in India. In this territory one of the greatest setbacks is that in Indian culture tea is preferred more than coffee. So it was necessary to associate with a local company. Because the capital’s income of the citizens of India was increasing, Starbucks ventured into a high market segmentation. In addition to attacking in a clientele younger coffee lovers. Because the capital’s income of the citizens of India was increasing, Starbucks ventured into a high market segmentation. 

In addition to attacking in a clientele younger coffee lovers. Because the capital’s income of the citizens of India was increasing, Starbucks ventured into a high market segmentation. In addition to attacking in a clientele younger coffee lovers.

In the personal part, the company’s philosophy is focused on customer service. For the management of the company, there is a direct relationship between financial performance and how to treat them, so they meet the needs of coffee makers such as those who do not, by offering a wide variety of productsthat include cakes, tea and other refreshing drinks.

Starbucks became the largest coffee shop chain, since its north has always been directed to provide much more than a quality product. His goal is to provide good memories in the minds of their consumers. A cozy place where your customers feel at home.

conclusion.

To conclude in this work we analyze how the Starbucks company uses consumer behavior to reach the client. In addition, we explain the cultural, social and personal factors. We provide examples of each of them. Together with the information collected we got to know a little about the history of the company. From the year and place where it was founded to what has become today.

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