Rhetorical Analysis

Rhetorical Analysis
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The strategies use d by the two authors, Reverend Ball and the Sierra Club are different but applicable in many aspects. The reverend uses persuasion techniques from a spiritual perspective, (Ball, 2012). He uses the strategy of invoking a fear of loss in his audience. For example, he quotes some words from the New Testament such as Kairos to achieve a point. The use of the Holy Book from an authoritative position like the reverends’ is convincing to the audience to act quickly. He suggests that if action is not taken fast, dire consequences will results. The reverend says, “Kairos moment has arrived,” for climate change, (Ball, 2012). Comparing this to the other author, there is more of a promise in the persuasion technique used.
The Sierra Club gives various promises to people and promises them goodies. The excerpt encourages people to embrace new technological solutions. The alternatives will improve the financial lives of many drastically and save the planet from total collapse, (Sierra Club, 2012). Unlike the reverend, these writers’ angle of vision is from an economic gain and from turning the situation to one’s advantage. According to these authors, shifting to a future of renewable energy has “the capacity to create many new jobs which will result in a lot of money for capital investment,” (Sierra Club, 2012). In conclusion, the different authors drive their point home for different audiences who are all affected by climate change.

For example, the reverend understands his position as a spiritual leader and uses it to influence the audience to change. On the contrary, the Environmental Group knows that it is in the corporate world and cannot make a difference unless people are offered with alternatives. Hence, changing towards making money will be useful for such audiences.
References
Ball, J. (2012). It’s kairos time for climate change: Time to act. In J. Ramage, J Bean & J. Johnson (Eds.). Writing arguments: A rhetoric with readings. (p. 158). Boston, MA: Pearson.
Sierra Club. (2012). Global warning policy solutions. In J. Ramage, J. Bean & J. Johnson (Eds.) Writing arguments: A rhetoric with readings (p. 158) Boston, MA: Pearson.1 page 150 word essay