Write a one year proforma with the given information provided in the Business Plan Narrative

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A sample of a Business Plan Formatted in a SWOT Analysis.
A business plan is a business goal statement usually formal, containing reasons why the goals should be attained and usually plans strategic and operational for the attainment of the business goals. It can either be focused internally or on the external perspective. When a business plan is focusing on external plans, then its targeting on the financial institutions or stakeholders. When the emphasis is on the internal environment, then the business is targeting on goals that will enable the company to reach the external goals.
SWOT analysis is the analysis of the business’s strengths, followed by the weaknesses and they address the internal factors of the company. In the case of an external environment of a business, the managers analyze opportunities and the threats they are likely to face.
A company gains a competitive advantage when your business offers services better than other competing firms. For instance, if Dr. Whitaker is likely to provide medical services at a lower cost than the competitors, that becomes their strength.
Every business has barriers that prevent it from attaining their maximum profits. These barriers are referred to as weaknesses. Since this is a startup business, it’s likely to suffer a shortage of capital compared to large and well-developed businesses. Some of the weaknesses that businesses suffer are the use of outdated technology that lowers the productivity of the business.

Therefore Dr. Whitaker should at least use a more improved technology that would deliver all the services that customers need.
The dynamism of the environment comes up with several opportunities. Therefore Dr. Whitaker should always take a look out of the various opportunities in the market. The kind of opportunities that a business takes helps it to achieve more strengths in the future
Some environmental factors make a business to incur high costs or even not to meet their target profit. These factors are the threats sometimes referred to as risks. Competitors are the major threats in the market. For startup businesses, for instance, that of Dr. Whitaker is likely to face stiff competition from another service related organization. Therefore he should analyze his external environment to avoid unnecessary losses (Abrams, 2003)

Work cited
Abrams, M. R. The Successful Business Plan: Secrets & Strategies. The Planning Shop, 2003. Print.