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In the manufacturing of coffee, one of the key partnerships is the partnership between the sellers and the organization that makes the coffee. Another partnership is between the organization that makes coffee and the organizations that manufacture the coffee machines.
One of the key activities in this situation is the acquisition of the raw materials. Another key activity is the making of the coffee. Ensuring that the product is sold to the consumers is also among the key activities.
One of the key resources is ensuring that there is a good management. That is because it will help in ensuring that the process is planned and run without difficulties. Another key resource is productive employees. That is because they will work their best to ensure that they get to produce the best.
The cost structure in the situation involves paying of revenues, buying the raw materials, paying the employees, and the transportation costs. It is a structure that should be well planned to avoid failure or difficulties.
The value proposition in the situation is ensuring that the best product in the market is produced. That will help in ensuring that the customers will be happy with the product. Good customer services will also help in making the customers happy.
Good customer relations are required in this situation. Therefore, the customers have to receive the best services. The customers should also be given an opportunity to correct certain mistakes, and also suggest some of the ideas that can be implemented.
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There are a number of marketing channels that can be used in such a situation. One of them is the use of the social media. Print media can also be used as a channel of marketing. Advertising on the electronic media is also one of the marketing channels.
The customers in such a situation will be segmented according to a number of things. One of them is their habits of spending. Another factor that can be used in dividing the customers is the interests that the customers have.
The revenue stream in such a situation involves a number of factors. One of them is the revenue that it incurred during transactions. The other ones are the revenues that recur and they are earned from ongoing payments that are consistent.
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