Competitiveness In Companies Through Operations Logistics

Competitiveness in companies through operations logistics

Summary

Through the years, logistics operations to supply chain promoted by the globalization of markets have evolved, companies seek In order to be efficient in the services and products concentrating on what it offers to customers, good quality and required times minimizing the costs associated with their activity, so companies seek best practices for their internal operations

Introduction

Currently, companies must develop strategies that differentiate them from the rest of their competitors in the same market, whether at local, national and international level, therefore, the application of logistics strategies and supply chain management are fundamental elements for increase the value in goods or services to compete effectively.

Operations logistics is what is known as today’s supply chain, that is, as the evolution of logistics operations at the business level; As such is the union of the links that make up the company directed to increase competitiveness through an increase in productivity, generating an increase in the level of service, minimization of costs among others. According to Quiroga (2009), it defines logistics as the process of planning, implementing and controlling the flow and storage of materials, products in process or finished, as well as the management of information from the place of origin to the place of consumption, with the purpose of satisfying customer requirements.

Logistics "is part of the supply chain management process responsible for planning, implementing and controlling efficiently and effectively storage and flow of goods, services and information related to these" (Soret, I 2006)

Considering the above, achieving the integration of all the necessary functional areas must be developed and applied a strategic logistics plan to guide logistics management at all levels to control and execute plans in continuous improvement views of the system and therefore that of Competitiveness and productivity of companies.

Reflection

In current time competition is a reality that exists between companies presents a scenario where the speed of arrival to the market, flexibility and productivity, are key factors that determine the stay or retirement in the markets on which their economic activity focuses and This is where logistics performs from the efficient management of the flow of goods and services to the final consumer.

Within an organization, the cycle of planning the goals that must be achieved is part of the management process, carrying out the essential strategies to achieve the objectives, measure the results, make decisions and act according to them to address the improvement of the system, which is what companies are based to stay in the market competition.

Undoubtedly, for the strategic planning of the logistics operations of the companies, information is required instantly to correctly carry out the processes, so the information and communication systems are an important part within the business management, so that the supply chain does not He is exempt from this need; These technological support systems will be used according to the functional area of ​​the company, based on it, in the case of the management areas of transactional management systems, those based on the planning of business resources or ERP can be used, (for its acronym in English of Enterprise Resource Planning), logistics execution systems; Planning and decision -making systems and smart business systems.

Demand planning (Forecasting) and aggregate production planning systems, among the methods that are planned to plan and control production, are: MRP/MRP II (Material Requirements Planning), JIT (Just In Time ), OPT (optimized production technology), LOP (its acronym Load Oriented Production/ load -oriented production control); According to the research carried out by Hernández (2011), on the planning process in mass consumption industries, detecting that planning with these concepts “generate lower level of inventories than the traditional methodology, reduces the risk of obsolescence losses and can give it to the greater supply chain flexibility and agility to absorb the high demand variability ”. These planning and decision -making systems tend to be more complex, but are based on short, medium and long term decision making, are systems that integrate the information of the other systems to generate the area’s reports, aligned with the Comprehensive command chain of the supply chain.

Conclusions

Making decisions regarding the strategies to execute the basic operations logistics of its productive activity are of great relevance for companies that are in search of being competitive in the current globalized market requires an approach beyond the borders of the company, it is Say teamwork with both customers and suppliers to improve the cost/high service ratio, which determines the most important strategic and key point taking into account the types of integration, productive configuration, the company’s capacity, the necessary controls In each of the processes, and commercial relations to facilitate the execution for the fulfillment of the proposed objectives.

Bibliographic references

• Ballesteros, D (2004). Competitive logistics and supply chain administration. Pereira: Technological University of Pereira. ISSN: 0122-1701
• Hernández, c. (2011). Planning methodology for supply chains. Doctoral thesis. Polytechnic University of Catalunya. Recovered from http: // www.TDX.Cat/Bitstream/Handle/10803/32853/Tchb1de1.P df?sequence = 1
• Kirby, c. and brosa, n. (2011). Logistics as a competitiveness factor of SMEs in the Americas. Inter -American Development Bank. IDB-DP-191 debate document.
• Quiroga, j. (2009). Introduction to logistics, logistics as a competitiveness tool. Recovered from: https: // www.academy.EDU/25473354/INTRODUCCI%C3%B3N_A_LA_LOG%C3%ADSTICA_LAG%C3%ADSTICA_COMO_HE TOOL_DE_DE_COMPETTITIVIDAD
• Sister de los Santos, I.(2006). LOGISTICS AND OPERATIONS IN THE COMPANY. ESIC Editorial. ISBN: 9788473566506