Disney Theme Park in Paris

Disney’s Theme Park in Paris
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Disney’s Theme Park in Paris
1. The importance of a company’s decision to globalize
A company’s access to a larger base of customers is increased which translates to new revenue potentials for a company.
The company’s access to a huge pool of talent is increased.
A company’s decision to globalize creates for them exposure to foreign investment opportunities.
2. The competitive strategies for firms in foreign markets.
Licensing and contract manufacturing helps to give patent rights, trademark rights, copyrights or even the product technology and processes to another firm in a foreign country (Robinson, 2018).
Joint ventures. A formal arrangement between firms is arrived at to create a new business to create a new business for a mutually beneficially activity and processes.
Wholly owned subsidiaries. A foreign partner firm holds more than 95% of the equity and assumes all the risks.
A niche market is exporting, is where a small group of customers with common characteristics which are peculiar to them come together.
3. The strategy implementation problems associated with internal new venturing, joint ventures and mergers.
The issue of commitment from both parties involved, there arises issues of focus and trust which are vital for such an arrangement to be implemented successfully (Robinson, 2018).
Willingness to communicate and the parties abiding by the agreed upon framework to work on matters may lack.

Corporate cultures, management styles, and leadership personalities may differ.
In the case of new ventures, the issue of skills, knowledge and personal values may arise and create a problem towards a successful implementation of the strategy by the party or parties involved.
The organizational structures ought to be in support of the strategy, if the structure does don provide an easy set-up for the implementation then the entire process my stall.
4. The market requirements and product characteristics in global competition.
Head to head competition by competitors.
Limited market share by companies due to stiff competition.
No barriers to entering the market make it easy for most of the firms.
A huge number of buyers and sellers.
Most of the products in these markets are homogenous.
5. The main strategic orientations of global firms
Mergers and acquisitions are the best forms of strategic orientations by global firms. Through mergers and acquisitions, firms become well-grounded in a foreign county (Robinson, 2018). Thriving under the umbrella of an already established business reduces the risks of investment.
Reference
Robinson, P. (2018). Strategic Management (pp. 1-27). Retrieved from https://brainmass.com/file/265096/Strategic_Management_Ch05.pdf